“He said, look at this – we’ve got this Dell desktop and it’s running Mac OS,” Dell tells me. Jobs persuaded Dell saying that PC buyers could choose between Mac OS and Microsoft Windows. Dell refused, citing valid reasons that there were no applications for it and there was “zero customer interest.”Īfter rejoining Apple, Jobs reportedly tried pitching Mac OS to Dell in another licensing deal. Jobs claimed that the NeXT OS was superior to Windows and wanted Dell to use it on his company’s PCs. Had that materialized, it could have changed the PC industry as we know it.Īccording to Dell’s narration, the late Apple co-founder first approached him for a partnership after establishing NeXT following his exit from Apple. In a nostalgic conversation with CNET, Dell CEO Michael Dell revealed that at one time, Steve Jobs wanted the company to license Mac OS and run it on Intel-based PCs.
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